Did you know that? It contributes to growing development costs, greater risks, stronger competition and segmenting markets… Today, the video games industry is worth billions of dollars, where game development budgets frequently reach several million dollars, often with a project lifespan of 2-3 years. Add the fact that the market is increasingly segmented and it is therefore more expensive to respond to individual target groups. Video games can no longer be re-financed from local markets alone, and must be produced for an international market. Huge pressures in terms of cost and competition weigh heavily on developers and publishers alike, forcing them to operate within strict quality and budgetary guidelines. As with any complex task, it is often experience that counts. It is not merely a question of identifying procedures and potential weaknesses: a project must be planned efficiently and managed professionally to guarantee success. Last but not least, the product must have optimum market positioning and promotion to make its mark.

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